For our Fall/Winter 2014 WellPoint campaign we created television ads that used a woman-on-the-street interview approach to find out what people knew about health insurance. The production and post-production were complex, with :120, :60, and :30-length spots in English and Spanish across many different brand names for each region of the country.
This 2013 Medicare campaign for WellPoint beat the prior year's control spot (also created by yours truly). For 2014, we repurposed the spot with some localization language and graphics for selected markets, and achieved even higher results.
Client: WellPoint
Brand: Anthem BlueCross and BlueShield
Product: Medicare Plans
Agency: R2C Group
Year: 2012
Length: 60 seconds
Summary: A man who takes pride in providing for his family, can be confident in choosing his provider for a confusing subject: Medicare Insurance Plans.
Role:
• Initial concept creation with Art Director
• Scripted action, dialogue, and graphics
• Supervised on-set filming, edit, voiceover session, color correction, sound design, and motion graphics animation
• Selected music, locations, director, cast, and voiceover talent
