One of over 30 retail cartons I wrote for companies in the video games industry including Microsoft, Sierra, 3DO, and Berkeley Systems.

This one was for a freestyle motorcycle game called Microsoft Motocross Madness.

It extended the “Madness” brand from monster trucks (yep, wrote that one too) to a new vehicle. The copy needed to resonate with devout motocross fans by exploding with an “extreme” tone.

Working with R2C Group, these are a group of print-ad concepts for Altra, a brand known for ultra-marathon running shoes. They were to appear in running enthusiast publications, and designed to stand out from the majority of the ads that featured runners in beautiful landscapes.