Client: Karcher North America
Product: PowerSqueegee
Agency: R2C Group
Year: 2014
Length: 60 seconds
Summary: What happens when a perky female host uses a window cleaning system that sucks; wait, not "sucks" but, one that works well because it has suction.
Role:
• Initial concept creation with Associate Creative Director
• Scripted action, dialogue, and graphics
• Supervised on-set filming, edit, voiceover session, color correction, sound design, and motion graphics animation
• Selected music, locations, director, cast, and voiceover talent
Client: Microsoft
Brand: Microsoft Store
Product: Xbox 360
Agency: R2C Group
Year: 2012
Length: 60 seconds
Summary: Get into your local Microsoft Store for friendly, expert sales and service.
Role:
• Initial concept creation with Art Director
• Scripted action, dialogue, and graphics
• Supervised on-set filming, edit, voiceover session, color correction, sound design, and motion graphics animation
• Selected music, locations, director, cast, testimonial subjects, and voiceover talent
NOTE: This spot is unfinished. Final compositing, animation, and sound design are missing.
Client: ICON Fitness
Brand: NordicTrack
Product: X11i Inclining Treadmill
Agency: R2C Group
Year: 2014
Length: 60 seconds
Summary: The Biggest Loser's Jillian Michaels tells you her secret to burning calories more efficiently.
Role:
• Initial concept creation with Associate Creative Director
• Scripted action, dialogue, and graphics
• Supervised edit, voiceover session, color correction, sound design, and motion graphics animation
• Selected music, locations, director, cast, and voiceover talent
They came to see people in phone costumes, and they stayed to learn more.
In conjunction with our SnapSecure DRTV campaign, this website was where we drove viewers to find out more, and eventually make a purchase. The overall design mimicked the interface of the app that was being sold. The page featured a rotating slide show of different phone screens to help tell the visual story of the app's key features.
Client: SnapSecure
Product: Mobile phone security
Agency: R2C Group
Year: 2013
Length: 60 seconds
Summary: If your mobile phone could talk, and it had a family, this is what they would sound like. And, yes, those phone costumes were REALLY heavy.
Role:
• Initial concept creation with Associate Creative Director
• Scripted action, dialogue, and graphics
• Supervised on-set filming, edit, voiceover session, color correction, sound design, phone screen design, and motion graphics animation
• Selected music, locations, director, cast, and voiceover talent
Client: Entertainment Promotions
Brand: Entertainment.com
Product: Digital coupon version of The Entertainment Book
Agency: R2C Group
Year: 2012
Length: 30 seconds
Summary: You know the Entertainment Book? The same company makes an app version. And they sell it for a discount. I know, that's soooo meta: a discount on a book of discounts. Yo dawg, I heard you liked discounts...
Role:
• Initial concept creation with Art Director
• Scripted animated action, dialogue, and graphics
• Supervised animation, edit, voiceover session, color correction, motion graphics animation, and sound design
• Selected music and voiceover talent
Client: ICON Fitness
Brand: ProForm
Product: Tour de France training bike
Agency: R2C Group
Year: 2013
Length: 60 seconds
Summary: A follow-up ad to the successful TDF ad that ran the year before. This one also was successful. It highlighted some of the new features for the bike, and linked the passion for riding with the passion of training.
Role:
• Initial concept creation with Associate Creative Director
• Scripted action, dialogue, and graphics
• Supervised on-set filming, edit, voiceover session, color correction, sound design, and motion graphics animation
• Selected music, locations, director, cast, and voiceover talent
