PacificSource: “When it Rains, it Pours” video ad

Challenge
Create a compelling video ad about the lengths that PacificSource Health Plans’ customer service team can go to help customers and community members.

Solution
Script and help make creative production and post-production decisions for an ad that uses rain as the metaphor for the hardships that life can present, and an umbrella to represent how PacificSource can help lessen the impact of those hardships.