PacificSource: “30 Seconds or Less” video ad

Challenge
Create a compelling video ad about PacificSource Health Plans’ customer service promise of answering the phone in 30 seconds or less.

Solution
Script and help make creative production and post-production decisions for an ad that uses a stopwatch to imply just how fast customer service calls are answered. Ironically, this ad’s runtime is :15, so we had to use some editing to make it work.