Challenge
To promote PacificSource Health Plans’ 85th year of serving Lane County, Oregon with health insurance services, we leveraged a sponsorship opportunity with the Eugene Symphony to place an ad in their printed event programs.

Solution
Appeal to the symphony-going audience with language that winks at their love of music, while communicating the 85 years by explicitly stating the founding year. Bolding the word “you” ensured that the “members-first” brand guidelines were followed. The photo choice delivers a recognizable image of the area, ensuring local authenticity.