PacificSource: Forgot Your Wallet/Digital ID Card Facebook ad

Challenge
To promote PacificSource’s digital member ID card, available through their app, using a carousel ad on Facebook.

Solution
Combine a fun crop of a photo with a startled patient to illustrate that feeling when you visit the doctor and forget to bring your insurance card. Then, supply the solution to the scenario with a screenshot of the digital ID card, a slate that reinforces the message, and then a an end-slate that uses the sign-off, “Just another way we put members first.” We adopted that language as the sign-off for a wide variety of ads including broadcast, print, and digital.