PacificSource: “Hosed” video ad

Challenge
Create a compelling video ad about PacificSource Health Plans’ preventive services without the budget associated with on-location shoots or on-screen talent.

Solution
Script and help make creative production and post-production decisions for a cheeky ad about colonoscopies. This tabletop-style video became the template for an entire strategy of supplementing our digital pre-roll and broadcast media with quick, punchy, fresh ads we could rotate on a regular basis.