PacificSource: PSA Mobile App Flyer
Challenge
Wade through a sea of acronyms such as FSA, HRA, and TFP to deliver a printed flyer that explains how a PacificSource app can be used to help members manage their health reimbursement accounts.
Solution
Break out content into bite-sized pieces and include specific screenshots and benefits-driven subheads to make a communication piece that is as easy to read as the app is to use.